Before any code is written or designs are drafted, a successful website starts with the right questions. Whether you’re building a local business site or for an individual, asking the right questions upfront saves time, avoids confusion, and ensures the final product delivers real value.
Here’s a common set of questions every developer should ask — and every client should be ready to answer.
1. 🧭 What’s the Primary Goal of Your Website?
Are you trying to generate leads, sell products, showcase a portfolio, or provide information?
Knowing the purpose helps shape layout, content, and functionality.
2. 👥 Who Is Your Target Audience?
Local homeowners? Industrial buyers? Small business owners?
Understanding your audience guides tone, design, and navigation.
3. 🧱 What Pages Do You Need?
Typical pages include:
– Home
– About Us
– Services or Products
– Contact
– Blog or News
– FAQ
Modular layouts make it easy to expand later.
4. 🎨 Do You Have Branding Assets?
Logos, color palette, fonts, and imagery — are they ready or do you need help creating them?
Clean, transparent branding builds trust and consistency.
5. 🖼️ What Kind of Imagery Do You Prefer?
Stock photos, real team shots, product images, or illustrations?
For Katy-area businesses, realistic and modest visuals often resonate better than generic stock.
6. ✍️ Who Will Provide the Content?
Will you write the copy, or do you need help crafting persuasive, approachable messaging?
Clear, benefit-driven content is key — especially for non-technical audiences.
7. 🛒 Do You Need E-Commerce or Booking Features?
If you’re selling products or services, what kind of catalog, cart, or scheduling system do you need?
WooCommerce-style dashboards work well for modular product listings.
8. 📱 Is Mobile Responsiveness a Priority?
(Spoiler: It should be.)
Your site must look great and function smoothly on phones and tablets — especially for on-the-go users.
9. 🔒 What Security and Maintenance Expectations Do You Have?
Do you want ongoing updates, backups, or malware protection?
Offering local support and maintenance builds long-term trust.
10. 📈 How Will You Measure Success?
Traffic? Leads? Sales? Engagement?
Setting clear goals helps track performance and refine over time.
Final Thought
A thoughtful questionnaire isn’t just paperwork — it’s the blueprint for a successful website. By asking the right questions, developers can deliver platforms that are not only beautiful but functional, scalable, and aligned with real business needs.
If you’re a Katy-area business owner ready to build or renovate your site, I’ll walk you through every step — from branding to launch — with clarity and care.